What We Cover
What We Cover
What We Cover
Client:
Client:
Client:
APHW
APHW
APHW
Type:
Type:
Type:
Motion Design
Motion Design
Motion Design
Creating a campaign leading character
Meet Hannah, the animated character designed to bring a relatable and friendly face to APHW's home warranty campaign. With her warm personality and everyday homeowner experiences, Hannah guides customers through the ins and outs of protecting their homes. She was created to simplify the complexities of home warranties, making the process approachable and easy to understand. Her relatable charm helps customers feel confident and secure in choosing the right protection for their home. These videos were made in collaboration with Render Studios.
Creating a campaign leading character
Meet Hannah, the animated character designed to bring a relatable and friendly face to APHW's home warranty campaign. With her warm personality and everyday homeowner experiences, Hannah guides customers through the ins and outs of protecting their homes. She was created to simplify the complexities of home warranties, making the process approachable and easy to understand. Her relatable charm helps customers feel confident and secure in choosing the right protection for their home. These videos were made in collaboration with Render Studios.
Creating a campaign leading character
Meet Hannah, the animated character designed to bring a relatable and friendly face to APHW's home warranty campaign. With her warm personality and everyday homeowner experiences, Hannah guides customers through the ins and outs of protecting their homes. She was created to simplify the complexities of home warranties, making the process approachable and easy to understand. Her relatable charm helps customers feel confident and secure in choosing the right protection for their home. These videos were made in collaboration with Render Studios.
Home warranty vs home insurance
APHW's biggest challenge was educating its audience about the difference between a home warranty and home insurance. Many homeowners often confuse the two, leading to misconceptions about what each covers. We used Hannah to help explain the difference while showcasing the piece of mind a home warranty can bring.
Home warranty vs home insurance
APHW's biggest challenge was educating its audience about the difference between a home warranty and home insurance. Many homeowners often confuse the two, leading to misconceptions about what each covers. We used Hannah to help explain the difference while showcasing the piece of mind a home warranty can bring.
Home warranty vs home insurance
APHW's biggest challenge was educating its audience about the difference between a home warranty and home insurance. Many homeowners often confuse the two, leading to misconceptions about what each covers. We used Hannah to help explain the difference while showcasing the piece of mind a home warranty can bring.
Make it relatable
A key exploration of this campaign was not only to make the situations Hannah found herself in relatable but also the solutions as well. The campaign also went on to have multiple variations of animations converted into quick and effective social media ads.
Make it relatable
A key exploration of this campaign was not only to make the situations Hannah found herself in relatable but also the solutions as well. The campaign also went on to have multiple variations of animations converted into quick and effective social media ads.
Make it relatable
A key exploration of this campaign was not only to make the situations Hannah found herself in relatable but also the solutions as well. The campaign also went on to have multiple variations of animations converted into quick and effective social media ads.
